Launch Public Relations PR and the Product Lifecycle: The Main Event – Approval and Product Launches In the third of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them–from clinical development into launch, and all the way through loss of exclusivity. Here he looks at the “main event”: the brand launch. 11/17/21
Public Relations PR and the Product Lifecycle: Prepping for Product Launch In the second of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity. This time: prepping for launch. 10/07/21
Public Relations PR and the Product Lifecycle: Chatting About Clinical Development In the first of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity. 10/07/21