Category: Creativity

Ogilvy Health and #iamnotavirus have teamed up to raise awareness around anti-Chinese sentiments that conflate the COVID-19 pandemic with ethnic and national identities via a provocative campaign on social media and beyond.

In the second of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg illuminates how brands can improve pain-points faced as consumers/patients discover a brand, product, or service.

In the first of a multi-part blog series about reducing friction along the healthcare consumer’s journey, Toby Trygg level-sets on what friction entails and how today’s consumer expectations make reducing friction a brand imperative.

Today’s conference exhibit hall is a reflection of our daily lives: hectic, overstimulating, and filled with voices competing for our limited time and attention. Here are the keys to cutting through the noise and delivering a stand-out conference presence.

After attending a lecture by world renowned statistician, author, artist, and professor, Edward Tufte, the way we present information will never be the same. Continue reading to see a fresh take on how we visualize data and deliver insights to a full spectrum of audiences.

Jeanmarie Tenuto shared her POV on the advantages of connecting with empowering women’s professional networks like the HBA and Ogilvy Health’s WLPN and the powerful effect of “Your Tribe.”

As May is Stroke Awareness Month, Caroline Asbaty take an in-depth look at the elements of a successful stroke-related DTC campaign including the effectiveness of establishing an emotional connection to the messaging.

Heuristics are mental shortcuts to help us make judgments in moments of uncertainty.