Ogilvy Health @ SXSW: The Marketing Makeover in Health & Wellness

We’re humans first. So, why not understand your audience better at a human level by leveraging Behavioral Science? And unlock creative work that entertains, empathizes, and captivates them. From a new world in Minecraft to a Twitch live stream, from dog memes to sharing lyrics for a crowdsourced song, it’s thinking beyond what we know of health and wellness marketing. That’s where real impact emerges.

If you liked this session, check out our other panels from our Emerging Impact Series at SXSW:

OGILVY HEALTH @ SXSW: IT’S 2032 AND THE DOCTORS ARE GONE
OGILVY HEALTH @ SXSW: REPRODUCTIVE AUTONOMY: IT’S A WE-SPONSIBILITY