Ogilvy Health’s Tongue-in-Cheek Campaign for the Launch of the NYF Health Awards

When New York Festivals‘ Advertising Awards Executive Director, Scott Rose, asked our Chief Creative Officer, Adam Hessel, if Ogilvy Health would be willing to help relaunch the Global Awards as the NYF Health Awards, the answer was a simple and resounding YES!

Adam and his team wanted to find a way to highlight New York Festivals’ long-time involvement in the celebration of the industry’s best, most creative healthcare work. This led to a humorous relaunch campaign for the newly-rebranded NYF Health show. The campaign, “We were into health when New York wasn’t,” encapsulates the notable history and longevity of New York Festivals and its ongoing relationship with healthcare advertising and marketing.

Take a look at the campaign below.