After attending Cannes Lions, Raghu Desikan explores the top trends at this creative collision including how healthcare brands can compete with mainstream creative work via social responsibility-driven communications.

After attending #CannesLions, Deborah Ciauro explores the elements of today’s new standard of excellence in healthcare marketing, including:
– Innovative use of design
– Turning data into emotional insights
– Unconventional approaches to modern creativity.

Although the technology behind augmented reality and virtual reality solutions for patients/caregivers/physicians have been in the limelight, Dan Chichester walks us through why the experience of learning is the core driver of success for these digital health tools.

As May is Stroke Awareness Month, Caroline Asbaty take an in-depth look at the elements of a successful stroke-related DTC campaign including the effectiveness of establishing an emotional connection to the messaging.

After attending the 2019 Pharma CX Summit, our UX guru, William Miranda, serves-up the latest insights about delivering seamless customer experiences for patients, payers, and healthcare providers, including empathy-centered design and the impact of voice technology on today’s healthcare ecosystem.

This month, Amazon launched the first HIPAA-compliant Alexa skills aimed at improving care coordination and patient empowerment. Martha Maranzani takes a deeper look into why pharma marketers should embrace a strategic mindset to realize the full potential of voice technology.

Heuristics are mental shortcuts to help us make judgments in moments of uncertainty.

It takes planning and agility to navigate SXSW, and scooters were the perfect vehicle. Hop on as our attendee, Lisa Fritts, takes us on a quick tour of the evolving definitions of beauty and the power of sound for digital experiences, and their implications for today’s brands as discussed at SXSW 2019.

Whether it was on the dais, seen in a pop-up, or simply a topic of conversation, health care was EVERYWHERE at SXSW.

SXSW was a transformative experience. From the physical manifestations of innovation to the forward-thinking discussions happening around every corner, a SXSW first-timer, Johanna Skilling, weighs in on three must-read takeaways for healthcare marketers.