And the SXSW hits keep coming. Check out Christopher Jankoski’s take on an expert panel about how digital health is being used today and how we can optimize innovations to sort hope from hype.

The South by Southwest conference is in full-swing, and our team is on the ground in the heart of the action. Take a look as Christopher Jankoski shares insights gained from the convergence of experts on how digital health technology can be the key to reinforcing healthy behaviors for the next generation.

HIMSS 201919 was on fire (FHIR)! Here are the must-know takeaways from our attendees for those who couldn’t make this year’s conference.

With SXSW 2019 right around the corner, we sat down with this year’s Ogilvy Health attendees to see what they are most excited to experience and take away from this hotbed of innovation.

Apple’s intentions to disrupt the healthcare industry are abundantly clear from the launch of their mobile health technology to a variety of partnerships with the top healthcare players. Brandie Linfante takes a closer look at their evolution, what’s on their horizon, and how marketers can stay ahead of the curve.

Super Bowl commercials are advertising’s…well Super Bowl. We asked some of our Ogilvy Health experts about what our industry can learn from this year’s top spots during the big game. Check out what they said.

Laura Kohler takes an in-depth look at “pull-through” as a marketing strategy to help educate healthcare stakeholders and why brand should consider embracing pull-through to optimize their investment when engaging these audiences.

We recently asked some of our agency leaders to share what they’re tracking in 2019. If there’s one theme, it’s the new interface – and tension – between technology and humans: patients, doctors, researchers and marketers alike. Here’s what’s on our collective radar.

Despite being adopted by more than 80% of office-based physicians, the interoperability of electronic health systems is still lacking. Scott Greenstone takes an in-depth look into the EHR industry’s fragmentation and ways marketers are navigating this landscape.

With Gen Z currently making up 27% of the U.S. population and the employment of veterinarians projected to grow 19% from 2016 to 2026, Tracey Cooper explores why this cohort is poised to drive the evolution of animal health in the years to come.