Pop-ups are an increasingly popular way to provide a shared, exclusive experience with your brand. Sara Petherbridge explores how pharma brands can infuse these immersive brand experiences to level-up their marketing mix.

As social media platforms continue to evolve in both functionality and customs, competition among brands to grab the attention of users builds. Christopher Jankoski delivers three tips to ensure your social content stands out among the crowd.

This year, we welcomed our new CEO, Andrew Schirmer. In that time, he has embedded himself in our agency’s culture and taken the reins as a leader that both excites our talent and inspires great work. We sat down with Andrew to discuss his rise to the c-suite, how he stays sharp, and the future of Ogilvy Health.

November is National Family Caregiver’s Month. Scott Greenstone provides an insightful overview of why health brands must actively engage not only patients, but the caregivers and care teams that are important players along the patient journey.

To find more forward-thinking perspectives from Ogilvy Health, visit: https://archive.ogilvy.health.