Category: Analytics

An in-depth look at how countries are stepping up their use of personal data to contain, prepare for, and respond to the spread of COVID-19 throughout their community and beyond.

It’s no secret that in today’s age of advertising, consumer data is of utmost importance. In the last couple of years, we’ve seen the rise of data privacy regulations that have impacted marketing efforts across the globe. Take a deep dive into these data privacy laws and what brands can do to successfully navigate this evolving landscape.

How many of us have lost our cool while on the phone with customer service? Improving phone-based customer experiences has potential to yield incredible value to marketers and brands. Here’s how the application of analytics-based solutions can improve your brand’s reputation, illuminate consumer insights, and build customer loyalty.