Category: Public Relations

In the third of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them–from clinical development into launch, and all the way through loss of exclusivity. Here he looks at the “main event”: the brand launch.

In the second of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity. This time: prepping for launch.

In the first of a series, Michael DiSalvo takes a look at some valuable PR tools and shares how to use them—from clinical development into launch, and all the way through loss of exclusivity.

Peter Modica, with 20+ years of medical writing under his belt, shares his advice for crafting an impactful release.

We sat down with the heads of each of the other Ogilvy mega-businesses to help clients better understand what their groups do and how these services can help grown client brands. Meet Julianna Richter, Global CEO of Ogilvy PR.

Now more than ever, the way we communicate health information requires a laser focus to cut through the noise of a crowded marketplace.

The coronavirus (COVID-19) pandemic has captured national attention longer than any health news story over the last century. Here are five public relations principles to ensure your health brand stays top of mind.