Category: Healthcare Marketing

Our Ogilvy Health and Ogilvy PR colleagues in Australia have been studying the ongoing effects COVID-19 has had on the healthcare industry and have uncovered that the gap between diagnosis and undetected illness has only widened over time, and healthcare workers are now playing catch up. Science with Soul, explores how healthcare is becoming more empathetic in a bold era of disruptive innovation. Read on…

We recently approached our Chief Strategy Officer, Liz Kane, to get her perspective on what she sees as some of the biggest lessons to emerge from the pandemic when it comes to how life sciences companies can improve their approach to HCP engagement. Here is what she had to say: