Category: SXSW

In our SXSW panel, “It’s 2032 and the Doctors are Gone,” moderated by Kim Johnson, Global CEO at Ogilvy Health, discussed how better support services for medical professionals can safeguard this group’s future. ​

In our SXSW panel, “Reproductive Autonomy: It’s a We-Sponsibility,” Monique LaRocque, EVP at Ogilvy Health, led a discussion with our panelists to explore ways for women to keep their reproductive freedom and how to include men in the conversation.

In our SXSW panel, “The Marketing Makeover in Health & Wellness,” Katie Ferrigno, Director of Social Strategy at Ogilvy Health, sat down with our panelists to talk about using behavioral science to make strong connections in new and unexpected places, and cut through the noise with creativity like never before in health & wellness marketing.

Join us at SXSW on 3/10 as we explore three current trends we think are worth watching. Mental health challenges among doctors. Reproductive rights. And the way today’s marketing of health and wellness is changing what’s possible in healthcare.

Ogilvy Health leaders Corina Kellam and Jonathan Agoot are in Austin at this year’s SXSW. We asked them to share what they’re most excited to experience while soaking up all the insights and innovation SXSW has to offer. Hear from our team:

One of the most interesting sessions that I experienced at this year’s SXSW highlighted the increasing role our aging population is playing as influencers on social media. While we typically think of Twitter, Instagram, TikTok and other social channels as platforms for much younger generations, there are plenty of seniors engaging with these sites. And with many now retired, they have more time on their hands to share their stories.

I was lucky enough to catch a standout presentation at SXSW in Wesley ter Haar’s “Wake up to Digital’s Second Reawakening.” I started out in the creative industry around the same time as Wesley. Back when Flash reigned supreme. Brands had million-dollar microsites and the only metric for success was being the most creative website and achieving ‘site of the day’ on the various design portals.

Broader inclusion of diverse populations in clinical trials has been a topic of conversation for several years, as there are significant disparities in representation of age, race, socio-economic status and gender in historical clinical trial design.  Now, the COVID pandemic has put an even greater public lens on how clinical trials are run and what populations are represented.

SXSW 2021 delivered a very clear call to action for brands around purpose and taking a stand on human injustices. As health and wellbeing marketers, we need to listen and not just stand by, not just sell products – but truly make the world better. How?

For nearly a decade, Ogilvy Health has sent a delegation of curious creatives, tech-hungry digital gurus, and forward-thinking strategists to South by Southwest® (SXSW®) Conference & Festivals for an annual pilgrimage of innovation and inspiration.