Take a closer look at the intersection of creativity and innovation as we explore the launch of a new tool for an animal health brand that brings your furry friend into the brand’s latest TV commercial.

In the latest episode of our podcast, Global CEO, Kate Cronin gets candid about her surprising background, tapping into inspiration, and the importance of being curious.

Take a look back at all we accomplished with our year-long commitment to recognize how #everydaymatters through our cancer awareness, education, and activation campaign.

Now more than ever, the way we communicate health information requires a laser focus to cut through the noise of a crowded marketplace.

Marketing today can be defined simply—it’s overwhelming (especially for start-ups). Here are some key considerations and strategies to ensure your brand is focused on the right marketing mix and positioned for growth.

As part of our #everydaymatters initiative extending the mission of World Cancer Day throughout the whole year, here’s a quick look at how the foods we choose and avoid can impact our well-being.

In the latest episode of our podcast, we chatted with a new face to our office but seasoned Ogilvy Health expert, Mina Shariq, who moved from our London offices to our NYC-based agency this year.

Our campaigns are most compelling when they are telling a story, when they are empathetic and not just touting the benefits of the product. With all the evolving consumer needs and preferences over the past year, here’s how story-listening will help us understand what it is like to walk in our audiences’ shoes so that we can provide solutions for the new and very real problems they face.

This past year, our #everydaymatters initiative has helped raise awareness for many important aspects of cancer and cancer care. Now it’s time to focus on you personally, the researchers, physicians, nurses, caregivers, volunteers, and everyone deeply devoted to fighting cancer. What you do every day matters. That is the true spirit of the holidays. We wish you the very best this season…and everyday.

After tuning into a pharma brand’s Instagram Live session about migraines featuring a neurologist and a notable celebrity, we explore what went well and opportunities for future social media live-streaming events with health brands.