Having attended ASCO’s 2021 Annual Meeting, Lisa Green reflects on the ideas of “right-sizing” therapy and artificial intelligence to help with clinical trial selection for oncology patients.

First, let’s discuss what is changing, then we’ll get an understanding of how common the impact will be, last let’s broach the obvious question: what can we do about this?

Having recently attended the annual American Society of Clinical Oncology (ASCO) meeting, Cara Levinson shares her takeaways from this year’s virtual event which focused heavily on equity and reducing healthcare disparities.

When congresses were live, the audience got more out of a symposium than just what was on the slides. There was networking over the dinner buffet, the glass of wine, and the opportunity for face-to-face interaction and engagement with key opinion leaders (KOLs) about their thoughts and their practices. Now that congress attendees are pouring their own wine while watching from afar: how do we inject that same feeling of interaction and engagement into a virtual symposium?

Let’s be honest: pharma has been a slow industry to evolve. Agile digital marketing work in this space has been slowed down by processes and approvals. Read more from Corina Kellam.

Ogilvy comprises five key business practices–Growth & Innovation, Advertising, PR, Experience and Health–all best-in-class offerings that work seamlessly together to help support and grow client brands. We sat down with the head of the other Ogilvy practices to better understand what their groups do and how these services can help Ogilvy Health clients. Meet Steve […]

Andrew Thorn explores what the post-pandemic future could look like and encourages us all to be foxes.

May is Mental Health Awareness Month. Our Chief Talent Officer, Paula Huntzinger, reminds us in the latest OH blog post that in addition to looking out for others, we also need to take care for our own mental health.

The pandemic has affected everything over the past year and the healthcare marketing arena is no exception. We have had to learn a whole new etiquette. How best to communicate with each other in a virtual world.

Payer marketing specialist Ray Johnson examines what the reimbursement model could look like in a post-pandemic world.