Social Media Update: Facebook’s Pharmaceutical Advertising Policy Facebook recently rolled out updated pharma advertising policies. Katie Ferrigno, Associate Director, Social Strategy provided a recap of what these new guidelines are and how they might impact pharma brands. 09/22/21
Advertising INTERVIEW WITH ANTONIS KOCHEILAS-GLOBAL CEO, OGILVY ADVERTISING We sat down with the heads of each of the other Ogilvy mega-businesses to help clients better understand what their groups do and how these services can help grown client brands. Meet Antonis Kocheilas, Global CEO of Ogilvy Advertising. 09/07/21
Public Relations The Power of Prose-How to Write an Impactful Release Peter Modica, with 20+ years of medical writing under his belt, shares his advice for crafting an impactful release. 08/30/21
Awareness Diversity, Equity & Inclusion Let’s End Ageism? I would be happy if we could just make a start As companies continue to grow in understanding the importance of diversity, ageism often gets forgotten. Here are a few things individual agencies can do to allow for more diversity and cross generational collaboration. 08/16/21
Public Relations Interview with Julianna Richter-Global CEO, Ogilvy PR We sat down with the heads of each of the other Ogilvy mega-businesses to help clients better understand what their groups do and how these services can help grown client brands. Meet Julianna Richter, Global CEO of Ogilvy PR. 08/03/21
Client Partnerships Successful Agency/Client Partnerships 101 (in the Age of COVID) The agency world has shifted since the pandemic hit, especially so when it comes to client engagement. Dive into some key tips to building a strong client relationship during this COVID era with Kevin King, EVP Managing Director at Ogilvy Health. 07/29/21
TikTok The Power of TikTok for Pharma Brands Alyssa Palermo and Katherine “Moi” Lee discuss majorly popular app TikTok and how pharma brands can benefit from using this platform. 07/22/21
Agency Life When Two Friends Compete for the Same Job and Both Come Out on Top Maya Coe and Reilly Dugery have been friends since their days at Emory University. After they both applied for a position at Ogilvy Health, they found out they were competing for the same exact position. Find out what happened next… 07/14/21
Archetypes Archetypes in Brand Storytelling Bonnie Greenberg explores the benefits of archetypes in brand storytelling. 07/07/21
Growth INTERVIEW WITH CARLA HENDRA-GLOBAL CEO, OGILVY GROWTH & INNOVATION We sat down with the heads of each of the other Ogilvy mega-businesses to help clients better understand what their groups do and how their services can help build client brands. Meet Carla Hendra, Global CEO, Growth & Innovation. 06/28/21